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Explain the Procedure Component of Social Media Information Systems (SMIS)with

question 56

Essay

Explain the procedure component of social media information systems (SMIS)with respect to the user and sponsor organisational roles.

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Definitions:

Information Search

The process consumers engage in by searching for information about products or services to make an informed purchasing decision.

Purchase Decision

The end result of a complex process where a consumer or business decides to buy a specific product or service.

External Search

External search involves seeking product information from sources outside the individual, such as friends, family, advertisements, or consumer reviews, especially when making purchasing decisions.

Wrong Purchase Decision

An incorrect decision made by consumers when buying a product or service, usually leading to regret or dissatisfaction.

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