During Which of the Following Phases of the Customer Life

question 33

Multiple Choice

During which of the following phases of the customer life cycle does win-back processes categorise customers according to value?

• A)marketing
• B)relationship management
• C)customer acquisition
• D)churn

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Definitions:

Secondary

Relating to or of second rank or importance; not primary.

Maslow's Theory

A hierarchy of human needs conceptualized by Abraham Maslow, suggesting that people are motivated to fulfill basic needs before moving on to other, more advanced needs.

Higher Motives

Desires that go beyond basic physiological needs, such as aspirations for achievement, self-actualization, and the search for meaning.

Extremely Stimulating Activities

Actions or tasks that highly engage and arouse interest, attention, or excitement.