________ Is the Last Phase in the Customer Life Cycle

question 9

Multiple Choice

________ is the last phase in the customer life cycle.

• A)Customer acquisition
• B)Relationship management
• C)Marketing
• D)Churn

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Definitions:

Social Needs

The need for love, companionship, and friendship—the desire for acceptance by others.

Companionship

The feeling of fellowship or friendship provided by a companion or companions.

Herzberg's Two-factor Theory

A motivational theory that suggests employee satisfaction and dissatisfaction are influenced by two independent factors: hygiene factors and motivators.