Sales Forecasting and Brand Management Are Information Systems Applications That

question 22

Multiple Choice

Sales forecasting and brand management are information systems applications that support an organisation's ________.

• A)sales and marketing department
• B)customer service department
• C)accounting department
• D)human resources department

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Definitions:

Transformational Change

A thorough or dramatic shift in strategy, structure, systems, processes, or technology within an organization that fundamentally alters its operations and direction.

Establish Urgency

The process of communicating the importance and immediate need for action or attention to motivate stakeholders or team members.

Change Vision

A clear and compelling description of a future state which an organization aims to achieve through change initiatives.

Top-Down Change

A change management strategy where decisions and initiatives are initiated by the upper management or leadership and then communicated down through the ranks of the organization.