When Prospects Become Customers Who Need to Be Supported,the Organisation

question 36

Multiple Choice

When prospects become customers who need to be supported,the organisation is in the ________ phase of the customer life cycle.

• A)marketing
• B)customer engagement
• C)customer acquisition
• D)relationship management

---

Definitions:

Unit Cost

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.

Declining-Balance Method

A method of calculating depreciation that results in larger depreciation charges in the early years of an asset's life and smaller charges later on.

Straight-Line Method

A depreciation technique where an equal amount of depreciation expense is recognized for an asset over each year of its useful life.

Units Produced

The total quantity of units manufactured during a specific period in a manufacturing or production process.