Simon Cinema Wants to Know What the Audience Thought of Tonight's

question 15

Multiple Choice

Simon Cinema wants to know what the audience thought of tonight's advanced screening of a heralded psychological thriller called "I Can't Sleep." He and his research assistants stand outside the theatre exit and ask every fifth person leaving the theatre to answer several questions about their impression of the movie.Simon is using:

• A)systematic sampling.
• B)stratified random sampling.
• C)convenience sampling.
• D)purposive sampling.

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Definitions:

Screen

To examine or evaluate something or someone in order to identify certain characteristics, often used in contexts such as medical screening or selection processes.

Letters

Characters that are used in an alphabet to represent sounds and form words.

Word Superiority Effect

A phenomenon in cognitive psychology that people have better recognition of letters presented within words as opposed to isolated letters or letters within non-words.

Familiar Word

A word that is well-known or easily recognized by an individual, contributing to easier understanding and processing of language.