Discuss the Following Advertising Issues and Determine Whether the Ads

question 42

Essay

Discuss the following advertising issues and determine whether the ads are ethical.
a. Mrs. Butterworth's syrup has a label that states there is "Grade A Butter" in the syrup. The fine print on the label describes "0.4 percent butter" in the "syrup product."
Carnation Coffeemate Lite is advertised as having "50% LESS FAT." The claim is true but there is
b. less than 0.5 grams of fat eliminated from Lite as compared to regular Coffeemate. It is important to
understand that the average American consumes 100 grams of fat per day.
The students should address the issues of whether the ad is legal (it is) and then move on to whether it is balanced and how it would make them feel to have a product using these descriptions. The example is similar to the manner in which

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Definitions:

Express Promise

A clear and specific commitment stated by one party to another, often forming the basis of an express contract.

Consideration

In contract law, something of value promised, given, or received that motivates parties to enter into an agreement.

Time Draft

A written order to pay a specified amount of money at a future date.

Debtor-Creditor Relationship

A financial relationship where one party (the debtor) owes a debt to another party (the creditor).