Examlex
During President Obama's State of the Union address in 2009, Justice Alito was captured on camera visibly disagreeing with the President about that case's outcome.
Evaluative Criteria
The various dimensions, standards, or attributes that consumers consider when judging the merits of competing options.
Consideration Set
A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.
Subjective Attributes
Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.
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