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Julia Pitt runs a boutique that specializes in luggage and travel items. Julia contacts Tumi luggage about carrying its line of messenger satchels. The Tumi representative tells Julia that Tumi would be happy to sell her 100 Tumi Black Messenger bags for $318 each. Julia is happy with the price and asks Tumi to send the bags. The Tumi representative then faxes a confirmation of the shipment of the 100 bags at $318 each. Julia receives the fax. When the bags arrive, Julia contacts Tumi and says there is a business downturn and that she does not want the bags and that there was no contract anyway.
Halo Effects
A cognitive bias where an observer's overall impression of a person, brand, or product influences their feelings and thoughts about that entity's character or properties.
Selective Perception
The psychological process by which individuals selectively choose to focus attention on certain stimuli while ignoring others.
Social Networks
Online platforms that allow users to connect, share, and communicate with others, fostering digital communities and interactions.
Right Impression
The act of presenting oneself in a manner that is perceived positively or as intended by others.
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