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Ralph Walters wanted to begin an exercise program and decided to enroll in a local aerobics class.He was told that he would need proper aerobic work-out shoes.Ralph went to an athletic shoe store and explained his needs to the sales clerk and also added that since he had never done aerobics,he was unsure what type of shoe he would need.The sales clerk recommended a shoe that Ralph purchased.When Ralph arrived at aerobics class,his instructor said his shoes were not appropriate for aerobics and that Ralph might injure himself if he used them for the workout.When Ralph returned to the store with the shoes,the store refused to exchange them,citing the three-day limitation on returns.Suppose Ralph's sales receipt had stamped on it in red letters "AS IS." The shoe store:
Substitution Effect
The alteration in purchasing behavior caused by variations in the relative costs of products, prompting buyers to opt for less expensive alternatives over pricier ones.
Price Change
An adjustment in the cost of a good or service in the market, which can be an increase or decrease due to various factors.
Income
The remuneration accrued, notably in a recurrent manner, from labor or the investment of resources.
Substitution Effect
The economic principle that as prices rise or income decreases, consumers will replace more expensive items with less costly alternatives.
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