John WCarson,better Known as Johnny Carson,was the Host and Star of of "The

question 37

Essay

John W.Carson,better known as Johnny Carson,was the host and star of "The Tonight Show." His announcer used the phrase "Here's Johnny" to introduce Mr.Carson from the time the first show appeared in 1957.Carson licensed the phrase for use with a clothing line he endorsed as well as a line of men's toiletries.In 1976,a Michigan corporation began manufacturing and selling portable toilets for use at construction sites and at large outdoor events.The toilets were called,"Here's Johnny! portable toilets!" The company also used the phrase,"the world's foremost commodian" in describing its product.Mr.Carson filed suit.What would be the basis of his lawsuit?

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Definitions:

Systematically Capitalizing

The structured and strategic approach to utilizing assets, resources, or opportunities to gain a beneficial or profitable outcome.

Explicit Knowledge

Information or knowledge that is easily articulated, written, or shared, often in a formal language or system.

Implicit Knowledge

Knowledge that is acquired and applied without conscious awareness, often in the form of skills or learned behaviors.

Adapting Technologies

The process of modifying existing technologies or adopting new ones to better suit the changing needs and objectives of a business or society.