Anheuser-Busch,InBev NV,the Maker of Bud Light,proposed a Merger with Modelo,the

question 100

Multiple Choice

Anheuser-Busch,InBev NV,the maker of Bud Light,proposed a merger with Modelo,the maker of Corona.At the time of the proposed merger,AB InBev NV held 39% of the beer market,Miller/Coors held 26%,Modelo held 7%,and Heineken,the last of the big four held 6%.Other beer makers combined hold the remaining 22% of the U.S.beer market.The combination would give AB InBev NV 46% of the market.Modelo has been one of the market players that has resisted the parallel price increases in the industry.​
-Which of the following is correct?

• A)The merger proposed is a vertical one.
• B)The merger proposed is a horizontal one.
• C)The merger is simply an asset acquisition.
• D)The merger is exempt under the failing company doctrine.

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