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Arousal
is a state of heightened physiological activity, involving the nervous system, with various potential causes from excitement to fear.
Product Involvement
The level of a consumer's interest in and emotional attachment to a product, affecting their purchasing decisions and loyalty.
Mass Customization
A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
SMART
An acronym for goals that are Specific, Measurable, Achievable, Relevant, and Time-bound, used in strategic planning and project management.
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