As You Contemplate the Purchase of a Computer That Has

question 107

Essay

As you contemplate the purchase of a computer that has been a store demonstrator,the manager of the store says,"Look,take it.If it turns out to have problems,I'll take it back." Would the store manager have the authority to make this promise?

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Definitions:

Operational Planning

The process of planning specific day-to-day activities and resources needed to achieve tactical objectives and support strategic goals of an organization.

Downward Flow

The transmission of information, commands, and policies from higher levels of an organization to lower levels.

Means-Ends Chain

A concept in psychology and marketing that describes how a product or service connects consumers' concrete attributes with their deeper values or end goals.

Well-Written Objective

A clearly defined and articulated goal that outlines specific desired outcomes or achievements in an organized and concise manner.