Which of the Following Mistakes Did McDonald's Make When It

question 9

Multiple Choice

Which of the following mistakes did McDonald's make when it printed takeout bags decorated with flags from around the world?

• A) The bags showed a pair of hands holding a flag in a way that customers in some cultures would interpret as an obscene gesture.
• B) The bags showed a Saudi flag, which depicts holy scripture from the Koran. The Saudis were offended because these bags would be thrown out.
• C) The writing on the bags was in English, which offended numerous nonnative speakers.
• D) All responses are correct.

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Definitions:

Two Proportions

A statistical comparison between two population proportions to determine if there is a significant difference.

Independent Samples T-Test

A statistical test used to determine if there are significant differences between the means of two unrelated groups on a continuous outcome.

Statistically Significant Difference

A difference between two groups or variables that is unlikely to have occurred due to chance alone, as determined by statistical analysis.

Consumers

Individuals who purchase goods and services for personal use.