Which of the Following Mistakes Did McDonald's Make When It

question 9

Multiple Choice

Which of the following mistakes did McDonald's make when it printed takeout bags decorated with flags from around the world?

• A) The bags showed a pair of hands holding a flag in a way that customers in some cultures would interpret as an obscene gesture.
• B) The bags showed a Saudi flag, which depicts holy scripture from the Koran. The Saudis were offended because these bags would be thrown out.
• C) The writing on the bags was in English, which offended numerous nonnative speakers.
• D) All responses are correct.

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Definitions:

Tangible

Perceptible by touch or clearly definable and measurable; often refers to physical objects or properties that can be seen and touched.

Imaginal

Pertaining to the imagination or imagery, often used in psychology to describe the vividness of mental images.

Representational Systems

The methods by which information is stored, processed, and communicated, often within the context of cognitive psychology or information theory.

Modeled Behavior

Behavior learned through observing and imitating the actions of others, a process fundamental to social learning theory.