Which Terms Below Are Used in Chapter 5 to Describe

question 38

Multiple Choice

Which terms below are used in Chapter 5 to describe types of audiences?

• A) supplemental
• B) primary
• C) secondary
• D) fundamental

Gain knowledge on how pre-existing product knowledge influences consumer choices.

Understand the comprehensive process of making a rational purchase decision.

Recognize the impact of incidental shopping experiences on consumer behavior.

Grasp the importance of information search in the consumer decision-making process.

---

Definitions:

Nuclear Family

A heterosexual couple with one or more children living in a single household.

Sexual Division

The allocation of tasks, roles, and responsibilities between males and females based on societal norms and expectations, often leading to gender disparities.

Extended Family

A family unit that goes beyond the immediate nuclear family to include other relatives such as grandparents, aunts, uncles, and cousins.

Economy

The system by which goods and services are produced, distributed, and consumed in a society.