Examlex
Indirect costs are intangible expenses such as general secretarial and clerical expenses not devoted exclusively to any one project, as well as operating expenses such as utilities and maintenance.
Product Focus
A strategic approach that centers on the development, promotion, and sales of specific products within a company's portfolio.
Sales Message
Communication that is designed to persuade a potential customer to purchase a product or service, highlighting its value and benefits.
Call to Action
A statement designed to prompt an immediate response or encourage an urgent action from the audience, commonly found in marketing and sales.
Free Trial Pack
A sample of a product provided at no cost to allow potential consumers to try before making a purchase decision.
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