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Chapter 15 lists six guidelines for building the foundation of your professional brand. One is to research what others have done. Name two other guidelines.
Expected Return
The anticipated profit or loss from an investment, considering both the probability and the impact of all possible outcomes.
Cost of Funds
The interest rate that financial institutions and other lenders charge each other for the use of money, as in loans or deposits.
Income
The financial gain received by an individual or entity, typically measured on a per year basis, from work, investments, or other sources.
Average Total Cost Curve
A graphical representation that shows the average cost of production per unit at different levels of output.
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