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The Following Data Were Reported for Marcellan Company

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The following data were reported for Marcellan Company:
The following data were reported for Marcellan Company:


Definitions:

Secondary Reinforcer

A stimulus that has become rewarding through its association with a primary reinforcer.

Negative Reinforcer

An unpleasant or aversive stimulus that, when removed or avoided following a behavior, increases the likelihood of that behavior being repeated.

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood of that behavior being repeated.

Positive Punisher

A stimulus that, when introduced after a behavior, decreases the likelihood of that behavior occurring again.

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