Examlex
A local bank uses this slogan in its advertising: "Integrity. Experience. Trust. Local." What about this slogan violates readers' expectations?
Word-Of-Mouth-Based
Refers to marketing and promotion strategies that rely on existing customers' recommendations to friends, family, and colleagues as the primary means of spreading information about a product or service.
Free Internet Service
Access to the Internet provided at no cost to the user, often offered in public spaces, as part of a promotion, or through certain service providers.
Competitive Edge
The advantage that allows an organization or individual to outperform competitors.
Focused Differentiation
A business strategy where a company provides unique products or services to a particular market segment or niche.
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