Chapter 7 Explains That One Challenge in Using the Cause-And-Effect

question 23

True/False

Chapter 7 explains that one challenge in using the cause-and-effect organizational pattern is that it is very difficult to prove a causal relationship between two factors.

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Definitions:

Source Credibility

The degree to which the audience perceives a message’s source as expert and trustworthy.

Attitudes

Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.

Central Route

A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.

Persuasion

The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.