Which of the Following Is the Most Important Difference Between

question 27

Multiple Choice

Which of the following is the most important difference between observing users in a usability evaluation and observing them in a usability test?

• A) In an evaluation, the users pick the tasks they do. In a test, users are assigned tasks to do.
• B) In an evaluation, the users pick the location. In a test, users must go wherever the usability team is.
• C) In an evaluation, user feedback is not very important. In a test, user feedback becomes very important.
• D) There is no important difference between observing users in an evaluation and observing them in a test.

Understand the significance of Forrester's Social Technographics Model in gauging the usefulness of social media for building customer relationships.

Recognize the diverse microblog user types as defined by the Pew Research Center.

Interpret the role of Forrester's Social Technographics Model in assessing social media as a channel for customer support.

Identify specific microblog user types and their characteristics related to news dissemination, discussions on brands, and customer service.

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Definitions:

Hotelling Rule

A theory in economics that states the net price (price minus extraction costs) of a non-renewable resource should increase at the rate of interest over time.

Exhaustible Resource

A natural resource that can be depleted and is not replenished over a short geological time frame.

Discount Rate

The discount rate is the interest rate used in discounted cash flow analysis to determine the present value of future cash flows, reflecting the time value of money and risk.

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and outflows over a period, used in capital budgeting to assess the profitability of an investment.