Chapter 12 Suggests That You Consider Four Factors When Planning

question 22

Multiple Choice

Chapter 12 suggests that you consider four factors when planning a graphic. One is your audience. What else should you consider?

• A) the physical conditions in which readers will view the graphic
• B) the kind of information you want to communicate
• C) your purpose
• D) All responses are correct.
• E) None of the responses are correct.

---

Definitions:

Trade Discount

A reduction from the listed price of goods or services offered to buyers in the business-to-business market to encourage purchase in larger quantities.

Real Estate Commission

The fee, typically a percentage of the sale price, paid to a real estate agent for their services in selling a property.

Selling Price

The amount of money for which a product or service is sold to the purchaser.

Trade Discount

A reduction on the list price granted by a seller to a buyer based on the quantity purchased or the buyer's trade status.