Consider the phase diagram shown below. 
a. What phase(s) is/are present at point A?
b. What phase(s) is/are present at point B?
c. Name point C and explain its significance.
d. Starting at D, if the pressure is lowered while the temperature remains constant, describe what will happen.
Definitions:
Target Markets
Specific groups of potential customers at whom a company directs its marketing efforts.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products. These include product, price, place, and promotion.
Industry Trends
Patterns or general directions in which a specific industry is moving, often determined by changes in technology, consumer behavior, or regulatory environments.
Share Points
Analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
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