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The rate of a reaction is determined by the rate of the fastest step in the mechanism.
Purchase Message
Communication designed to influence or inform consumers about buying products or services.
Call To Action
A prompt on a website, advertisement, or other media use that encourages the audience to take some specific action, such as signing up, buying, or clicking to learn more.
AIDA Model
A marketing model that describes the stages a customer goes through in the process of purchasing a product, which include Attention, Interest, Desire, and Action.
Emotional Appeals
Persuasive techniques that attempt to influence an audience's feelings to sway their opinions or decisions.
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