What Is Disintermediation? How Do Marketers and Consumers Benefit from Disintermediation

question 55

Essay

What is disintermediation? How do marketers and consumers benefit from disintermediation? Provide a marketplace example.

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Definitions:

Motivation to Lead

The inherent or developed desire and drive in individuals to guide, direct, or influence others in a group or organization.

Romance of Leadership

The tendency to attribute organizational successes to the actions and decisions of leaders, often overlooking external factors and the contributions of others.

Equivalence

The quality or condition of being equal or equivalent in value, function, meaning, or status.

Norm of Reciprocity

A social principle that suggests individuals respond to others in kind, based on the treatment they receive.