Explain the Difference Between Conventional,vertical,horizontal and Hybrid Marketing Systems and Why

question 40

Essay

Explain the difference between conventional,vertical,horizontal and hybrid marketing systems and why marketers might adopt each.

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Definitions:

Corporate Culture

The shared values, beliefs, ethics, and practices that characterize an organization and guide its employees.

Vision

A strategic declaration of what an organization aspires to achieve in the future, guiding its direction and decision-making.

Free-Rein Leadership

Management style of leaders who believe in minimal supervision and leave most decisions to their subordinates.

Senior Managers

Top-level executives responsible for managing an organization's major functions and making critical decisions.