Explain the Difference Between Conventional,vertical,horizontal and Hybrid Marketing Systems and Why

question 40

Essay

Explain the difference between conventional,vertical,horizontal and hybrid marketing systems and why marketers might adopt each.

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Definitions:

Sustainability Reporting Standards

Guidelines and frameworks for companies to report environmental, social, and governance (ESG) impacts and performance to stakeholders.

International Organization

A body that operates across national borders, focusing on global and regional issues, including economic, social, or environmental matters.

Global Reporting Initiative

An international organization that develops and encourages the use of sustainability reporting standards.

CSR Initiative

Corporate Social Responsibility initiative; a company's efforts to improve society in ways that go beyond the interests of the firm and that are not required by law.