Explain the Four Steps in Distribution Planning and Indicate Why

question 106

Essay

Explain the four steps in distribution planning and indicate why a marketer might choose an intensive,exclusive or selective distribution strategy.

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Definitions:

Consequential Ethics

An ethical approach that evaluates the morality of actions based on their outcomes or consequences.

Demographic Trends

Patterns of changes in population characteristics over time such as age, race, and gender distributions.

Culturally Diverse

Referring to the inclusion of individuals from a variety of cultural, ethnic, and racial backgrounds, enhancing creativity and problem-solving within groups or organizations.

Stereotypes

Oversimplified generalizations about groups of people without regard for individual differences.