Which of the Following Is Not an Advantage New Media

question 20

Multiple Choice

Which of the following is not an advantage new media offers compared to traditional mass-market media?

• A)New media is more accessible,providing consumers with responses regardless of geographic area,time of day or day of the week.
• B)With new media,marketers use consumer disclosed personal information to determine where best to place their advertisements.
• C)The cost to reach a consumer is lower online than with traditional media.
• D)With new media customer interactions can be examined to determine patterns that may suggest marketing strategies.
• E)None of the above