When Marketers Use ________ They Examine Customer Interactions to Identify

question 40

Multiple Choice

When marketers use ________ they examine customer interactions to identify patterns that enable future marketing strategies to be ________ and more ________.

• A)search engine optimisation; targeted; efficient
• B)pay-per click; targeted; efficient
• C)directed searching; targeted; relevant
• D)behavioural tracking; reliable; less expensive
• E)behavioural tracking; targeted; efficient

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Definitions:

Intersection

A mathematical term describing the point or set of points where two lines, curves, shapes, or surfaces meet.

Event

A collection of sample points.

Past Due Accounts

Accounts that have not been settled or paid by their due date.

New Customer

A new customer refers to an individual or organization that has not previously purchased or interacted with a company's products or services.