The Proportion of Consumers Who Put Products in Their Shopping

question 5

Multiple Choice

The proportion of consumers who put products in their shopping cart but do not actually purchase them is called the ________.

• A)bounce rate
• B)inaction rate
• C)conversion rate
• D)opportunity rate
• E)abandonment rate

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Definitions:

Sociological Perspective

A way of looking at society and social behavior that involves questioning the obvious, seeking patterns, and looking beyond individual cases to social structures.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various methods.

Social Stratification

The hierarchical arrangement of individuals or groups in society based on wealth, power, race, education, etc., affecting their access to resources and opportunities.

Individual Ability

Relates to the specific skills, talents, or capacities that distinguish one person from another.