Marketers Are Interested in Mobile Marketing Because ________,Provided They Have

question 43

Multiple Choice

Marketers are interested in mobile marketing because ________,provided they have permission.

• A)they can reach consumers wherever they are
• B)they can base their SMS messages on the time of day for maximum impact
• C)they can based their SMS messages on the consumers' physical location for maximum relevance
• D)they can send advertisements or special offers to consumers
• E)All of the above

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Definitions:

Intangible Assets

Non-physical assets that have value, such as patents, copyrights, trademarks, and goodwill.

Amortization Expense

Amortization expense is the gradual charging to expense of the cost of an intangible asset over its useful life.

Useful Life

The estimated timeframe that an asset is expected to be usable for its intended purpose.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that serves as a global framework for financial statements.