Which of the Following Statements Is/are True About Internet Versus

question 48

Multiple Choice

Which of the following statements is/are true about internet versus traditional marketing communication channels?

• A)When consumers engage on the internet it is generally with an active mind-set.
• B)Traditional marketing communication channels engage consumers in a relatively passive way.
• C)Online advertising has the ability to have instant dynamic interactions.
• D)Traditional media involves one-way flows of information.
• E)All of the above.

---

Definitions:

Slippery Slope Fallacy

A logical fallacy in which a relatively small first step leads to a chain of related events culminating in some significant effect, much like sliding down a slippery slope.

Gambler's Fallacy

A logical fallacy in which one assumes that future probabilities are altered by past events, often seen in gambling when assuming a certain outcome is "due".

Sunk Cost Fallacy

The misconception of valuing a project or investment based on the amount of resources already invested, rather than the prospective future returns.

Argumentum Ad Hominem

A logical fallacy that occurs when an argument is rebutted by attacking the character, motive, or other attribute of the person making the argument, rather than addressing the substance of the argument itself.