When Marketers Use ________ They Examine Customer Interactions to Identify

question 40

Multiple Choice

When marketers use ________ they examine customer interactions to identify patterns that enable future marketing strategies to be ________ and more ________.

• A)search engine optimisation; targeted; efficient
• B)pay-per click; targeted; efficient
• C)directed searching; targeted; relevant
• D)behavioural tracking; reliable; less expensive
• E)behavioural tracking; targeted; efficient

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Definitions:

Average Wage

The mean salary or earnings of a group of workers, calculated by dividing the total wages of the group by the number of workers.

Exponential Distribution

A probability distribution that describes the time between events in a process where events occur continuously and independently at a constant average rate.

Normal Distribution

A bell-shaped probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

T Distribution

A probability distribution that is used in statistics to estimate population parameters when the sample size is small and the population variance is unknown.