Examlex
The proportion of visitors who perform the action that is the purpose of the website is called the ________.
Prototypes
Original models or first forms from which subsequent forms are derived or developed; in psychology, widely accepted examples of a certain category.
Heuristic
A mental shortcut or rule of thumb that simplifies decision-making but may not always lead to optimal outcomes.
Framing
How information is presented affects how that information is perceived and influences decisions.
Subgoals
Smaller, achievable objectives set as steps that contribute towards the attainment of a larger goal.
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