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Why Are Marketers Concerned with Measuring the 'Stickiness' of Their

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Why are marketers concerned with measuring the 'stickiness' of their websites? How can this be measured?


Definitions:

Implosion

A psychological therapy technique where a person is intensely exposed to their fears or traumas in their imagination to reduce the related anxiety.

Reactive Inhibition

A psychological process where a previously learned response decreases in strength or frequency due to the repeated presentation of a stimulus, leading to fatigue or boredom.

Relaxation Training

A therapeutic technique focusing on teaching individuals methods to reduce stress and physical tension.

Anxiety Hierarchies

A list of fears arranged in ascending order of intensity, used in therapies like systematic desensitization to gradually confront and reduce anxiety.

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