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Why Would Marketers Be Interested in Click-Through Rates,cost Per Thousand

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Why would marketers be interested in click-through rates,cost per thousand impressions and cost per action?


Definitions:

Experimental Method

A research methodology that manipulates variables to determine cause and effect relationships, often through controlled laboratory studies.

Longitudinal Study

A research design that follows the same subjects over a period of time, allowing for the observation of changes or development.

Analogue

Something that is similar or comparable in function or effects to something else, though differing in nature or origin.

ABAB

A research design involving repeated measurements over time wherein a participant receives an intervention, returns to baseline, and then receives the intervention again.

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