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Kim Smith Is a Sales Manager for IBM

question 55

Multiple Choice

Kim Smith is a sales manager for IBM.When organising her sale teams in determining the best strategy for success,Kim decided to have each team focus on only one very large customer for IBM.Kim has taken the ________ strategy in organising her sales teams.


Definitions:

Income Effect

Refers to the change in an individual's or economy's purchase of goods and services resulting from changes in income levels.

Substitution Effect

The change in consumption patterns due to a change in relative prices, holding the consumer's level of utility constant.

Price

The fiscal amount needed for the acquisition of a product or service.

Delphiniums

A genus of flowering plants known for their tall spikes of colorful flowers, commonly found in gardens.

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