The Planning,development,execution and Evaluation of Marketing Communication to Targeted Audiences

question 98

Multiple Choice

The planning,development,execution and evaluation of marketing communication to targeted audiences are known as ________.

• A)transactional data
• B)integrated marketing communications
• C)viral marketing
• D)database marketing
• E)guerilla marketing

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Definitions:

Transformational Leadership Model

describes a leadership approach that causes change in individuals and social systems, inspiring followers to exceed their own interests for the good of the group or organization.

Idealized Influence

A leadership behavior characterized by acting as a strong role model with high ethical standards.

Extrinsic Motivation

Motivation driven by external rewards, such as money, fame, grades, or praise, rather than intrinsic enjoyment or interest in the task itself.

Authentic Leadership

A leadership style in which the leader is genuine, transparent, and ethical, and encourages open communication and values with followers.