________ Is the Element of the Promotion Mix That Involves

question 76

Multiple Choice

________ is the element of the promotion mix that involves direct interaction between a company representative and a customer.

• A)Advertising
• B)Sales promotion
• C)Personal selling
• D)Mass appeal
• E)Public relations

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Definitions:

New Ventures

Refers to newly established businesses or startups that are engaged in the process of entering a market and implementing a novel business plan.

High-Potential Ventures

Businesses or projects with strong growth prospects and the potential for significant financial returns.

Lead Entrepreneur

The primary individual responsible for the vision, strategy, and overall direction of a startup or entrepreneurial venture.

Venture Capital-Backed

Describes businesses that have received funding from venture capitalists, who invest in startups with high growth potential in exchange for equity.