The Series of Steps a Prospective Customer Moves Through from Initial

question 28

Multiple Choice

The series of steps a prospective customer moves through from initial awareness of the product to brand loyalty is called the ________.

• A)hierarchy of effects
• B)ADA model
• C)cognitive modelling
• D)ABL model
• E)affective changes

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Definitions:

Dollar Sales

The total revenue or sales value of a product, service, or business transaction expressed in terms of dollars.

Target Profit

The amount of net income a company aims to achieve for a specific period as part of its financial and operational planning.

Fixed Expense

Costs that do not change with the level of goods or services produced by the business, such as rent or salaries.

Break-even Point

The point at which total revenue equals total costs, resulting in no profit and no loss for the business.