The ________ Is a Promotion Budgeting Method in Which an Organisation

question 67

Multiple Choice

The ________ is a promotion budgeting method in which an organisation first defines the specific communications goals it hopes to achieve and then tries to calculate what kind of promotional effort it will take to meet the goals.

• A)competitive-parity method
• B)percentage-of-sales method
• C)objective-task method
• D)top-down budgeting technique
• E)bottom-up budgeting technique

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Definitions:

Therblig

A basic motion element used in motion study to analyze the physical movements needed to perform a manual operation or task.

Labour Standard

A set benchmark or norm regarding the amount of labor time required to perform a specific task.

Confidence Level

A statistical measure expressed as a percentage that represents how often the true population parameter would fall within a specified range in repeated sampling.

Standard Deviation

A statistic that measures the dispersion or variability of a dataset relative to its mean, used to indicate the degree of variation.