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Marketers Only Need to Be Concerned About Advertising and Sales

question 129

Essay

Marketers only need to be concerned about advertising and sales promotion as public relations adds no value.Discuss.


Definitions:

Risk Aversion

The tendency of investors to prefer safer investments over riskier ones, even if the riskier investments offer potentially higher returns.

Hot Stocks

Shares of companies that are in high demand, often due to recent success, favorable news, or market speculation.

Market Breadth

Market breadth is an indicator used to gauge the health of the equity market, based on the number of stocks advancing versus those declining.

Short Interest

The overall sum of shares in a certain stock that have been shorted by investors and still haven't been covered or concluded.

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