At Which Step in the Hierarchy of Effects Would a Marketer

question 45

Multiple Choice

At which step in the hierarchy of effects would a marketer do mailings to users?

• A)Knowledge
• B)Desire
• C)Awareness
• D)Purchase
• E)Loyalty

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Definitions:

Promisor

The person or party in a contract who has made a promise to perform or deliver something to the other party.

Consideration

The value (such as money, a service, or a promise) that is exchanged between parties in a contract.

Unilateral Contract

A promise exchanged for an act.

Nominal Consideration

A token amount in a contract to indicate that a deal has been agreed upon, even if the sum is not reflective of the contract's true value.