Towards the End of the Fiscal Year,the Owner of a Small

question 59

Multiple Choice

Towards the end of the fiscal year,the owner of a small company learned that a business targeting the same customers as his was planning on spending $150,000 on promotion.As soon as he arrived at the office,he called his financial manager and said,'I want to budget $150,000 for next year's promotion.' Which method of promotional budgeting was the owner considering?

• A)Competitive-parity method
• B)Percentage-of-sales method
• C)The bottom-up method
• D)Resource-allocation method
• E)Objective-task method

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Definitions:

Research Hypothesis

A specific, testable prediction about the expected outcome of a study based on theoretical grounds.

Representative Sample

A subset of a population that accurately reflects the members of the entire population.

Larger Population

Refers to a greater number of individuals within a particular group or area being studied.

Directional Research Hypothesis

A hypothesis that specifies the direction of the expected relationship or difference between variables, indicating whether one variable is hypothesized to be greater than, less than, or different from another.