The First Task for a Media Planner Is to Find

question 13

Multiple Choice

The first task for a media planner is to find out when and where people in the target market are most likely to be exposed to the communication.This is called a/n ________.

• A)aperture
• B)receiving signal
• C)encoding site
• D)communication mecca
• E)media setting

---

Definitions:

Paternal Care

The involvement of the male parent in raising offspring, which can include provisioning, protection, and other behaviors conducive to offspring survival.

Devil Facial Tumor Disease

A contagious cancer affecting Tasmanian devils, characterized by facial tumors that often lead to death from starvation or suffocation.

Reproductive Schedules

The timing and sequence of reproductive events in an organism's life, including the age of sexual maturity, breeding seasons, and intervals between breeding.

Population Crash

A sudden decline in the numbers of individuals in a population due to environmental factors, predation, or disease.