All of the Following Are Characteristics of Both Sales Promotion

question 10

Multiple Choice

All of the following are characteristics of both sales promotion and advertising EXCEPT ________.

• A)each have an intent to change consumer behaviour or attitudes
• B)each may be crafted to create a long-term positive feeling about a brand,company,or store
• C)both are paid messages from identifiable sponsors
• D)both tend to focus more on short-term term objectives
• E)in some cases sales promotion itself is publicised using a traditional advertising medium