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Marketers Only Need to Be Concerned About Advertising and Sales

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Essay

Marketers only need to be concerned about advertising and sales promotion as public relations adds no value.Discuss.


Definitions:

Contribution Margin Ratio

The proportion of sales revenue that remains after variable production costs are deducted, indicating the profitability of specific products.

Monthly Sales

represent the total revenue or units sold within a month.

Products

These are items or services created through a process of production and are offered in the marketplace to satisfy consumer demand.

Break-Even Level

The point at which total revenues equal total expenses, and the business neither makes a profit nor incurs a loss.

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