What Is the First Step an Organisation Takes to Estimate

question 63

Multiple Choice

What is the first step an organisation takes to estimate its potential sales?

• A)Develop demand curves for different price levels.
• B)Estimate demand for the entire product category in the market the company serves.
• C)Determine maximum production levels.
• D)Determine how to expand market share.
• E)Conduct a survey of buyers' knowledge.

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